'I never get tired of looking at it'

  • Carolyn Davidson was a student at Portland State when she met Phil Knight
  • She was paid $35 for her logo, but was given stock later (now worth $643k)
  • Mr Knight originally said:  'Well, I don't love it, but maybe it will grow on me'
  • Ms Davidson is still thrilled about her design and its influence
As a young college student, Carolyn Davidson was asked to design what would become one of the world's most recognizable logos.
It was nearly 40 years ago that Ms Davidson came up with the swoosh symbol for Nike, but she just told OregonLive.com: 'I like it. I really do. I never get tired of looking at it'.
She probably doesn't get tired of the acclaim or the money she earned from her work, either.
OregonLive.com estimates the gift of 500 shares of Nike stock she received as a result of her design is now worth $643,035, and she has never sold any.
Her name is also well known to students of design and professionals in the field.
In a party in her honour at Nike's offices in the Portland, Oregon area in 1983, Ms Davidson gave a video interview about her association with the company.
More than a decade before that, in 1971, Ms Davidson was a student at Portland State University, where Nike co-founder Bill Bowerman was a legendary track coach, and co-founder Phil Knight was a young associate professor of accounting.
Ms Davidson said she was sitting in a hall at the school, when Mr Knight happened to walk by. She said he overheard her mention that she couldn't afford to take oil painting.
She said: 'He said if I'd like the job, he'd pay me so much an hour to letter some signs. It started from there'.
Mr Knight remembers that he had offered her $2 an hour, though he joked in 1983 that 'I never thought she'd spend 17.5 hours on the project!'

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