A Kleenex, a Band-Aid, a Thermos. Sometimes, one product in a segment becomes so ubiquitous that it becomes a brand-name ambassador for the entire genre. Say "pass me a Kleenex" and you will receive a tissue, regardless of what the side of the box it's plucked from reads. If you need a Band-Aid, someone will find you an adhesive dressing. Thermos? Same deal.
Kelley Blue Book is one such brand name.
In 1926, Les Kelley published his first Blue Book. Originally a packet of pages filled with his valuations for used cars, the Blue Book expanded to include new cars in 1966. As our world became increasingly digital, Kelley Blue Book extended its footprint to the Internet in 1993, and the Kelley Blue Book soon began to enter the lexicon of the car buying consumer in a new way.
Now, in 2011, KBB stands as the largest automotive valuation company. That's 85 years in business and 18 years on the web, and now, like the Orange County neighbors that surround KBB HQ, the brand is ready for a facelift.
People come to Kelley Blue Book for one of two reasons: to get a value on the car they want to sell, or to price the car they want to buy. Once a user gets his or her value, they ride off into the virtual sunset. Kelley wants a deeper interaction than that, and it's looking to revamp the way you use their website.
Kelley Blue Book is one such brand name.
In 1926, Les Kelley published his first Blue Book. Originally a packet of pages filled with his valuations for used cars, the Blue Book expanded to include new cars in 1966. As our world became increasingly digital, Kelley Blue Book extended its footprint to the Internet in 1993, and the Kelley Blue Book soon began to enter the lexicon of the car buying consumer in a new way.
Now, in 2011, KBB stands as the largest automotive valuation company. That's 85 years in business and 18 years on the web, and now, like the Orange County neighbors that surround KBB HQ, the brand is ready for a facelift.
People come to Kelley Blue Book for one of two reasons: to get a value on the car they want to sell, or to price the car they want to buy. Once a user gets his or her value, they ride off into the virtual sunset. Kelley wants a deeper interaction than that, and it's looking to revamp the way you use their website.
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